Clik here to view.
Find your superpower and drive your business forward
What’s your superpower? If you’re an entrepreneur or business owner, good fortune and connections will only take you so far. At some point your business is going to float or sink because you are better...
View ArticleClik here to view.
You probably don’t need a brand new website
Remember that time you didn’t like the look of your foyer and decided to knock down your entire house and rebuild it from scratch? Of course you don’t because that would have been a ridiculous...
View ArticleClik here to view.
With a little focus your podcast might actually work
“I want to start a podcast” I hear that a lot. I suppose it makes sense. As far a content goes, podcasting is second only to blogging as a democratic medium for distribution. Anyone with a half decent...
View ArticleClik here to view.
Why you are wasting your time on social media
If you’re a consultant, trainer or speaker you’ve probably been told over and over again that to be successful you need to be very active on social media. On the surface it sounds like good advice and...
View ArticleClik here to view.
Simple Ways to Promote Your Webinar
So you’ve created and planned a webinar around a topic that you feel passionate about. You might want to pat yourself on the back, but there is still some work ahead of you. Now it’s time to get the...
View ArticleClik here to view.
Do you want to build a huge list? Here’s how you do it.
If you put time and effort into creating valuable content, it makes sense that you want to have an audience to share it with. Having a strong and quality list allows you to cast a big net every time...
View ArticleClik here to view.
5 LinkedIn Tips for Consultants
LinkedIn is a social media platform that’s been created specifically for business people to connect and use as a forum for sharing ideas, prospecting, and finding job seekers. According recent...
View ArticleClik here to view.
How professional speakers earn $10,000 a gig
Here’s the short answer: You’ll earn $10,000 when you convince someone you’re worth $10,000. “So what do you speak about?” That’s the way I start almost every conversation I have with speakers I meet...
View ArticleClik here to view.
You Can Do it! DIY marketing strategies to build your business
I recently attended the National Speakers Association’s annual Influence Conference. During my time there I had 3 speaking spots. As one of my core strategies for clients is to reduce, reuse and...
View ArticleClik here to view.
Use evergreen webinars to grow your business. Here’s how…
Have you ever hosted a webinar? Whether it’s for a current client, or for a vast pool of potential clients, if you are a consultant or trainer webinars are one of the simplest ways to convey value,...
View ArticleClik here to view.
Use Instagram Stories to Get More Followers
Without the shadow of a doubt, one of the most important social networks on the internet is currently Instagram. With more than 1 billion monthly active users, Instagram is a great chance to attract...
View ArticleClik here to view.
How to connect with association executives on LinkedIn
To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get...
View ArticleClik here to view.
5 Ways to Structure Content to Work Harder for Your Business
The biggest problem for content creators, who also happen to be experts, is they aren’t writers. Simple website platforms like WordPress have opened up the world of publishing to anyone with an...
View ArticleClik here to view.
Maximize the impact of your website
Are you planning a new website or maybe a renovation of your existing one? Awesome. The best metaphor I’ve come up with is to treat your website like a home. The first question to ask, is it a...
View ArticleClik here to view.
What does your speaking sales funnel look like?
Speaking is a fantastic career. But like many careers it’s not one job. It takes a lot to make it a real business. Many speakers dream of swooping in to do a 45 minute keynote – to a standing ovation...
View ArticleClik here to view.
Promote a public workshop or seminar more effectively
Have you ever organized a public seminar or event? It’s not easy. Let’s assume you have a great full-day seminar that’s ready to go. You’ll still need equipment, a venue and some savvy marketing...
View ArticleClik here to view.
Use online training programs to better leverage your genius
A while back I wrote an article about why it’s so important to have online training programs as one of the legs supporting your business. It listed 4 reasons that were compelling then – and only make...
View ArticleClik here to view.
Is coronavirus going to kill your live training business? Not if you do this.
I’m not a doctor. And I don’t even watch them on TV. But as a small business owner I take the idea of a global pandemic very seriously – whether it involves zombies or coronavirus. My business is...
View ArticleClik here to view.
Evergreen Webinars: Turn your old content into new business
Have you ever hosted a webinar? Whether it’s for a current client, or for a vast pool of potential clients, if you are a consultant or trainer webinars are one of the simplest ways to convey value,...
View ArticleClik here to view.
Use Instagram Stories to Get More Followers
Without the shadow of a doubt, one of the most important social networks on the internet is currently Instagram. With more than 1 billion monthly active users, Instagram is a great chance to attract...
View Article