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How to connect with association executives on LinkedIn
To grow your association business you would be wise to spend 30 minutes a day on LinkedIn connecting with association executives and staff. Sometimes a LinkedIn direct message is the only way to get...
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5 Ways to Structure Content to Work Harder for Your Business
The biggest problem for content creators, who also happen to be experts, is they aren’t writers. Simple website platforms like WordPress have opened up the world of publishing to anyone with an...
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Maximize the impact of your website
Are you planning a new website or maybe a renovation of your existing one? Awesome. The best metaphor I’ve come up with is to treat your website like a home. The first question to ask, is it a...
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What does your speaking sales funnel look like?
Speaking is a fantastic career. But like many careers it’s not one job. It takes a lot to make it a real business. Many speakers dream of swooping in to do a 45 minute keynote – to a standing ovation...
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Promote a public workshop or seminar more effectively
Have you ever organized a public seminar or event? It’s not easy. Let’s assume you have a great full-day seminar that’s ready to go. You’ll still need equipment, a venue and some savvy marketing...
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Use online training programs to better leverage your genius
A while back I wrote an article about why it’s so important to have online training programs as one of the legs supporting your business. It listed 4 reasons that were compelling then – and only make...
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Is coronavirus going to kill your live training business? Not if you do this.
I’m not a doctor. And I don’t even watch them on TV. But as a small business owner I take the idea of a global pandemic very seriously – whether it involves zombies or coronavirus. My business is...
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Is your website still pushing services that no longer have a market?
Talking about the fast pace of change in the modern world had become a cliche. And I’m as guilty as the next marketing guy for overusing it. So much so that I’ve consciously tried to avoid the term for...
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Weaponize Your Content for Sales Leverage your genius to build a more...
The post Weaponize Your Content for Sales Leverage your genius to build a more profitable training and consulting business appeared first on Simple strategies to market your business better in the age...
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8 steps any entrepreneur can take to better marketing
Detailed marketing plans are fantastic – only if you have the patience and knowledge to implement them. But let’s face it. Most of us don’t have the patience, time or expertise to implement a...
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Add a micro-learning product to your mix
How’s your focus? If you’re like a lot of people you may be finding it much harder to concentrate than you did before the pandemic. If you’ve been struggling to focus and be productive, there is good...
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How to make your courses and podcasts more professional
What’s keeping you from creating an online course, webinar or podcast? We are well into this pandemic. And even if a vaccine were to be released tomorrow, the business of speaking, training and...
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Increase the engagement of your online course videos for a better ROI
How many times have you heard the expression “you don’t trade time for money”? So why is it that when it comes to creating and selling online courses most of us are completely stuck in this mindset....
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How local retailers can replicate what makes them special…online
With full and partial lockdowns happening around the world again it really does seem like we’re experiencing what Thomas Fuller once described as “the darkest hour coming just before ]the dawn” – at...
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3D Thinking and Your Recession Recovery
To say that 2020 was “different” might be the greatest understatement of the century…so far. With Covid-19 devastating families and businesses around the planet the collective global suffering is...
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How are project managers adapting to a pandemic impacted economy?
The pandemic has changed everything. Entire industries have sprouted up, while others have collapsed. The pace of change – which was already very fast- has only accelerated. And those who aren’t in the...
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A much needed shot in the arm for entrepreneurs
If 2020 was the worst year of your entrepreneurial life – you’re not alone. Small business owners took the brunt of the pandemic because we generally don’t have the capacity to go months at a time with...
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Improve your business results with smarter marketing
Do you want to get rich fast? Well there are lots of folks willing to take your money with a promise of making it happen. Want instant internet success? There are just as many systems designed to...
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It’s time to turn your list into a real community
Are you still sending out a monthly newsletter? How’s your open rate? According to Smart Insights, across All Industries the average open rates for emails is about 16.97% with a click rate of just...
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Are you stuck in the subscription service money trap?
As someone who works with entrepreneurs I see the same mistakes coming up again and again. At this point I could easily go down the rabbit hole of hating on GoDaddy. But I’ll just say don’t use them if...
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