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Align your marketing with sales
There was a time, not so long ago, when marketing teams had nothing to do with sales teams other than feeding them product information. Then marketing took over the web portals at major companies. Next...
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5 Tried and True Ways to Increase Your Blog’s Search Ranking
If you have a marketing blog, you’ll know the importance of ranking high in Google and other search engines. It is, after all, how most people are probably going to find you. The question is, how do...
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What should you do when your blog doesn’t convert?
You have a blog. That’s great. There’s just one problem. You don’t know what to do with it, and it shows because you’re seeing no conversions. So what do you do if you have a fair amount of pageviews –...
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Your business has to be adaptable to clients’ needs
“I have to use it or lose it. ” That’s what he told me. There was still a bit of money left for marketing. And if it wasn’t spent next year’s budget was going to be reduced. I’d spoken to him before...
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Breathe new life into old content with these simple plugins
[avia_codeblock_placeholder uid="0"] Do you write a blog? Have you been doing it regularly for a while? Does anyone read it? Blogs are generally the low hanging fruit recommendation from marketing...
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Effective Targeting: Who’s Buying What You’re Selling
It doesn’t matter what you have to offer. There is only a specific segment of the population that will ever buy what you’re selling. So why are you marketing to everyone? It’s the difference between...
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How to Get Your Content Seen By People
Let’s face it: getting your content seen by people is hard. You have a lot of competition. There are 59.3 million blog posts written on WordPress each month alone. That works out to about two million...
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Reduce, reuse, recycle – your great content
There is an old saying that the most frightening sight for writers is a blank page.It’s even worse if you’re not a writer and you’ve committed to pumping out a blog on a regular basis. Staring at a...
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A professional email address is your most important branding element
How do you communicate professionally with clients and colleagues? If you’re like most everybody in the world, email is the first choice every time. Your email address is often the very first piece of...
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Is your site secure enough for Google?
Remember Y2K? For those of us working in the online world back in late 1999 it was the magical, hysterical 6 month period leading up to the millennial new year. Due to a programming oversight in the...
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Are you chasing somebody else’s business model?
I was talking to a small business owner recently who told me a story about a competitor who was copying every move she makes in order to poach some of her clients.She seemed worried. But I didn’t...
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Are You Ready for Marketing as a Managed Service?
With services like Upwork, Uber and virtual assistants the gig economy is alive and well. Today more and more small and medium sized businesses are looking to leverage this movement to improve...
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How to promote your blog and get more clients
One of the first recommendations marketers, like myself, often tell clients is that they need to start creating content. And blogging is usually the safest place to begin. But blogging actually...
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Your business blog is not your diary
Blogging and writing business articles is great way to build credibility with your ideal prospects. But it only works if you deliver real value and engagement. Recently I’ve come across a few blogs...
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Four reasons to get off your ass and build an online course
It has never been easier to create an online course and market it to the world. That’s the good news. That’s also the bad news. Why? Well now just about anyone can do it with very little technical...
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You need to actually CONNECT on LinkedIn to find clients
I once made an analogy that some people collect LinkedIn connections like baseball cards. Regardless of value it’s more important for them to have 25000 or more people in their network, than it is to...
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Your blog content is a business driver – not a cost
If you run a small business or consultancy you need think strategically about your website content. Even today it’s not hard to find business sites that are the same brochure-ware type setups that were...
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Five Tips to Make Your Content Engaging
So you think you’re an expert? You probably are. Still, when it comes to sharing content with people by blogging, many experts stumble out of the gate. In fact, author and blogger Gary Vaynerchuk once...
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Why you are wasting your time on social media
If you’re a consultant, trainer or speaker you’ve probably been told over and over again that to be successful you need to be very active on social media. On the surface it sounds like good advice and...
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What are you worth to your business partners?
No business is an island. We all have partners. And whether your partnerships fall under some formal arrangement or are something looser there has to be something in it for everyone. Partnerships don’t...
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