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Will you still have the Internet on Monday morning?
Just a quick reminder to check your DNS settings before Monday morning, when a piece of malware that has infected somewhere in the vicinity of 277,000 computers worldwide will cause some users to lose...
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Stop Polluting Your Personal Facebook Page with Business Updates
If you run a business and use your personal Facebook account to broadcast work-related updates, not only are you wasting your time, you’re also annoying friends and family. Also see: Growing your...
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LinkedIn Plugins Every Website Should Use
Social media is a great way to keep in touch with friends and family. But if you’re running a business it can be really tough to make a case for the ROI of updating Twitter and Facebook all day. I’ve...
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Tune-Out to Tune-Up
Remember weekends? Those special times when we left work on a Friday and could forget about everything until Monday morning? I’m not that old and I barely remember them. Today’s Gen Y workers will go...
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Guest Post: How to Deal with a Social Media Mutiny
It’s been crazy in the Short Circuit Media world lately. I’ve always been open to guest posts – but have never outwardly solicited them as they tend to be overly promotional. This one from Daniel Vince...
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How effective is your LinkedIn profile?
I’m someone who has always divided my social media into silos. LinkedIn and Twitter are for business and Facebook is for socializing. Now obviously there are people who use Facebook to promote...
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Check your LinkedIn privacy settings BEFORE you start looking for a new job
Last week I was out with some friends who work in the newspaper industry. We got to chatting about LinkedIn. I’m a big advocate for using it to connect. But one of my friends said that it was really...
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Tips for Operating a Successful Facebook Mobile Campaign
Reaching a billion users was an incredible milestone for Facebook, and with an expanding mobile market across the globe, that number could realistically push over two billion in only a few short years....
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Integrate YouTube into your site
Did you know YouTube is the second biggest search engine in the world? Now you do. Because of this it’s a good idea for your business to create and maintain a properly branded and optimized YouTube...
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The Post-Laptop Business Traveller?
I was recently attending a conference in San Francisco put on by the National Speakers Association. As an exhibitor, I’m used to trucking along a full booth’s worth of crap. I’m also very used to also...
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The ProInsights iPad App
Whenever someone asks me about the value of social media, I always tell them that I generate a significant portion of my revenue from the relationships I’ve nurtured on LinkedIn. So when I’m not...
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The easy way to make more back-of–the-room sales and promote your services
If you are a professional speaker, back of the room sales are a nice little bonus when you present to large crowds at conferences. For breakout sessions and even keynoting – being in front of an...
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Just listen to Google and you’ll be fine
It’s time to start listening to the good folks at Google when it comes to getting your site listed on the search engine. Over the years an entire industry has evolved around Search Engine Optimization....
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How speakers and trainers can show ROI
Speaking and training is a tough sell in good times. So when the economy is tight it’s more important than ever to emphasize the benefits you bring to your audience. So how do you show your ROI? Best...
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Build your own online training program
If you are a speaker or trainer with great content you’ll want to monetize it in as many ways as you can. And one of the best ways to do that is create an online version of what you do that is...
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Is Social Media Management a Service Your Company Needs?
Think you don’t need to have an active social media presence in your business? According to social media management company Sprinklr investors disagree and are putting their money where their web is....
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Using your LinkedIn Connections Outside of LinkedIn
LinkedIn is great. I use it all the time. But it’s not a world on it’s own. It exists in the greater context of networking and marketing. So why are so many people afraid to use the contacts they’ve...
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Friendster, Snapchat: Introductions All Around
There is an apocryphal story about The Beatles that speaks to the growing spike in investment in social media startups. The tale uses the hindsight of history to scold the poor shmuck who passed on...
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5 Great Things About Putting Your Small Business In The Cloud
Setting up a professional, secure IT solution for small business used to mean paying big bucks for a Windows server while only using 10 per cent of its capacity. It was expensive and wasteful. All of...
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5 Steps to A More Secure Password
Although the recent spate of email, Facebook, Twitter and Snapchat password thefts are a de facto serious concern, there is a comic sidestory to all of them. Its about our choice of passwords. They’re...
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